STUDIO OF ECO-LUXE
ARCHITECTURE + DESIGN

At ARTES London, we are an international, innovative design studio where creativity converges with Architecture, Research, Technology, Environment, and Sustainability. These core principles drive us to craft designs that are not only visually striking but also functional, adaptable, and responsive to the evolving demands of climate, technology, and culture.
We thrive on new challenges, leveraging our expertise and meticulous attention to detail to deliver spaces that harmonize with nature—elegant, resilient, and inspiring. Our mission is to enrich the lives of our clients and communities by creating environments that foster a deep appreciation for their natural surroundings and a sense of belonging. Here, luxury means more than aesthetics; it’s about designing for legacy, wellness, and the futur

ARTES London is led by a distinguished team of RIBA, IARP, and CPNAA registered architects and designers, with over 38 years of combined experience in master planning, architecture, interior design, and project delivery. Founded in 2016 by Colombian Architect Alexander Herrera-Rojas, our studio has become synonymous with sustainable architecture and luxury residential design in West London and beyond. Collaboration is at the heart of our practice. Our team works alongside leading professionals across disciplines, ensuring exceptional creativity, technical proficiency, and seamless project delivery. From master planning and urban regeneration to bespoke homes and wellness spaces, every project is a testament to our commitment to innovation, excellence, and environmental responsibility.

We are passionate about crafting environmentally sustainable architecture tailored to the unique aspirations of each client. Our design strategies transform ideas into bold, functional, and aesthetically refined architecture—spaces that are as adaptable as they are inspiring.
Embracing an unconventional yet highly professional approach, our Virtual Synergy Ensemble (VSE) enables seamless collaboration and flexibility, adapting to global challenges and maintaining the highest standards of design. This methodology empowers our team to achieve architectural, research, technological, and sustainability goals while fostering a culture of creativity, wellness, and excellence.

At ARTES London, we believe every project is unique—deserving of individual attention to context, form, scale, and purpose. Our holistic design process explores and questions every aspect, creating opportunities to deliver buildings that stand out, respect their environment, and serve their function in a truly luxe, sustainable way.
Rather than following fleeting trends, we focus on timeless principles and bespoke solutions. We create homes and spaces that are not only eco-friendly but also emotionally resonant, blending innovative design with the rhythm of nature and the pulse of modern living.

Our commitment to research underpins every design decision. We delve into contextual, cultural, historical, and climatic factors, continuously experimenting to enhance building functionality, efficiency, and harmony with the natural environment. This rigorous approach ensures our pursuit of high-quality, sustainable design opens new possibilities—both conceptually and technically.
A robust brief and clear objectives are the foundation of every successful project, guiding development from feasibility to construction and ensuring we deliver value for both private and public stakeholders.

Innovation is integral to ARTES London’s DNA. We leverage the latest design tools and technologies—Building Information Modelling (BIM), 3D virtual construction, parametric design, environmental analysis, AI-generated imagery, VR, and 3D printing—to engineer and monitor every proposal.
By integrating advanced technology at every stage, we ensure each project meets rigorous standards of feasibility, buildability, and sustainability. Our commitment to technical excellence guarantees that our clients benefit from cost-effective, efficient, and future-ready design solutions.

At ARTES London, environmental responsibility is woven into every project. We are dedicated to designing buildings that not only coexist with their surroundings, but actively enhance them. Our architectural projects are conceived to “breathe, grow, and thrive” in harmony with the planet, making use of natural materials, green roofs, and biophilic principles.
We implement environmental design strategies that set new benchmarks in green architecture, aiming to improve both the built and natural environment. Every design is a commitment to reducing environmental impact—integrating recycled materials, eco-efficient technologies, and nature-inspired solutions that benefit communities as well as investors

Sustainability is the beating heart of ARTES London’s ethos. Every project, regardless of size, is conceived with a focus on long-term environmental, social, and economic impact. We champion sustainable architecture through energy-efficient building techniques, modularity, retrofitting, recyclability, and building longevity.
Our goal is to ensure that every investment represents an opportunity to make a meaningful difference—lowering energy bills, reducing carbon footprints, and creating resilient spaces enjoyed by present and future generations. By continuously setting ambitious sustainability targets and adopting the latest eco-friendly solutions, ARTES London delivers architecture that is both luxurious and responsible.